Is Liu Yifei clashing with Liu Shishi over a cosmetics contract dispute?

Hanoi [Vietnam], June 6: Rumors that Liu Yifei has taken over a cosmetics brand endorsement contract previously held by Liu Shishi for a lower fee have sparked controversy on Chinese social media. However, many believe this information lacks basis and is inconsistent with the actress's current status, according to a report by 163.com on June 4th.
According to Chinese media, fans of Liu Yifei and Liu Shishi recently clashed after rumors surfaced that Liu Yifei accepted a BB cosmetics brand endorsement contract previously held by Liu Shishi for 30% less.
Is the rumor about cutting costs to win contracts true?
The controversy began after Liu Shishi attended a Vogue China event . Some photos from the event led to comments that the actress looked tired, lacked vitality, and showed signs of aging. Subsequently, many netizens compared her to Liu Yifei, who received much praise for her beauty and charisma when she appeared as the closing face at Vogue 's 20th anniversary event .
Shortly after, rumors began circulating that Liu Shishi had lost her advertising contract with BB. Following that, another piece of information emerged claiming that Liu Yifei had replaced her colleague and accepted only 70% of the fee stipulated in the previous contract. Related keywords quickly climbed to the top of trending searches on Weibo, sparking heated debates between fans of both sides.
Liu Shishi officially became BB's global ambassador in June 2024. According to some sources, after nearly two years of collaboration, the contract between the actress and the brand ended at the end of May 2026 and was not renewed.
However, many netizens believe that the information about Liu Yifei reducing her fee by 30% to win the contract is unlikely. For many years, Liu Yifei has been considered one of the most influential actresses in the fashion and advertising industry in China. She has collaborated with numerous famous international brands such as Louis Vuitton, Bvlgari, Shiseido, Tissot, Jo Malone London, and the Abu Dhabi tourism promotion agency. Therefore, many believe that the actress has no reason to drastically reduce the value of a contract just to compete.
Some opinions also recall that when she first entered the entertainment industry, Liu Shishi was called "Little Liu Yifei" by the media, showing that Liu Yifei's position was established very early in the industry and was somewhat more prominent than Wu Qilong's wife.
As the controversy spread, many began to question the credibility of the rumors. Previously, Du Hao, CEO of Dreame Technology Company, had assessed Liu Yifei as one of the highest-paid artists in China today. According to him, brands choose her because of her widespread influence and proven commercial value.
Industry observers also believe that A-list stars usually maintain a relatively stable pricing system. A sudden and drastic reduction in fees not only affects their personal image but can also impact the overall price level of the entire advertising and entertainment industry.
Furthermore, some sources indicate that the collaboration between Liu Yifei and BB was actually finalized in April 2026. The advertising campaign is even said to have been filmed by that time. While Liu Shishi's contract only officially ended at the end of May, many believe the brand simply prepared a successor beforehand. This is considered a fairly common practice in the advertising and entertainment industry.
Source: Thanh Nein Newspaper