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Navina Jafa, expert in heritage tourism and Neel Ghose, Travel Trends and Destinations Expert, Skyscanner India

Culture-Led Travel Takes Centre Stage as 67% Indians Plan Holidays Around Heritage, Festivals and Food, Reveals Skyscanner

Aug 11, 2026

New Delhi [India], August 11: Culture is increasingly shaping how and where Indians choose to explore. As travellers move beyond traditional sightseeing, they are seeking deeper, more authentic experiences that connect them with the local heritage, traditions, cuisine, festivals and communities. Leading global travel app, Skyscanner has launched The India Culture Travel Index, a report that reveals that India's appetite for culture-led travel continues to grow.

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