House of McDowell's Soda Yaari Jam, India's Biggest Branded Live IP, Touches down in Kolkata
Aug 02, 2025
Kolkata (West Bengal) [India], August 2: This Friendship Day, House of McDowell's Soda is taking Yaari to new heights--both in the sky and on stage. As India's biggest branded live IP, Yaari Jam, produced and promoted by TribeVibe Entertainment, marked a historic moment with the first-ever jam at 36,000 feet, where KING and Karma transformed a flight into an unforgettable moment of friendship. Now, the journey lands in Kolkata for the next chapter. At its core, House of McDowell's Soda has always championed Yaari - not just as a theme, but as an emotion. With every edition of Yaari Jam, the brand strengthens its commitment to celebrating real connections between Yaars, via something that connects everyone - music.
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