Beyond Kibble: A Quiet Bet on Clinical Pet Nutrition Is Reshaping India's D2C Wellness Map
May 06, 2026
New Delhi [India], May 6: Walk into a premium pet store in Mumbai, Bengaluru, or Delhi and a familiar scene plays out. A young pet parent, phone in hand, a senior Labrador's joint problem on her mind, turns over a bottle, squints at the colony-forming-unit count, and frowns. The dosage is too low. The strain count is thin. The brand she actually wants sits on a US storefront, three weeks and a customs lottery away, marked up hard by the time it reaches Andheri.
Read More...
