SPJIMR WISE Tech leads dialogue on sustainable consumption
Sep 01, 2025
Mumbai (Maharashtra) [India], September 1: Bharatiya Vidya Bhavan's S.P. Jain Institute of Management & Research (SPJIMR) WISE Tech Centre has released a white paper titled 'From Intent to Action: Steering Sustainable Consumption Choices', revealing a striking disconnect between Indian consumers' stated preferences and their actual purchasing behaviour.
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