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India's Direct Selling Industry Hits Rs22,000 Cr Milestone, Driven by 88 Lakh Entrepreneurs--Women Leading Growth, Wellness Products Dominate

India's Direct Selling Industry Hits Rs22,000 Cr Milestone, Driven by 88 Lakh Entrepreneurs--Women Leading Growth, Wellness Products Dominate

Apr 05, 2025

New Delhi [India], April 5: India's direct selling industry continues its upward trajectory, achieving an all-time high turnover of Rs. 22,142 crores in FY 2023-24. This marks a 4.4% year-on-year (YOY) growth from Rs. 21,282 crores in the previous fiscal year, according to an Annual Survey Report released by the Indian Direct Selling Association (IDSA).

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