When Women Build for Women: Why Brands Like VAGINE Matter in India's Booming Personal Care Market
Jan 23, 2026
New Delhi [India], January 23: India's consumer startup story is no longer just about marketplaces and software. A new wave of women-led brands is quietly reshaping the way products are designed, marketed, and experienced by women consumers. These ventures are grounded in lived realities, not assumptions. VAGINE™ (thevaginestory.com), a personal care and lifestyle brand from India, exemplifies this shift with its fragrant offerings and recent expansion into feminine hygiene.
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