India's RCS Adoption Surges 108% as Businesses Shift to Richer Customer Conversations, Reveals Infobip
Aug 18, 2026
New Delhi [India], August 18: Global AI-first cloud communications platform Infobip recorded a 108% growth in Rich Communication Services (RCS) interactions in India between H1 2025 and H1 2026, reflecting the rapid rise of richer, more interactive business messaging in a country that is home to one of the world's largest smartphone user bases. The growth highlights how RCS is rapidly evolving from an emerging channel into a scalable business messaging platform, as brands increasingly invest in richer, more interactive customer conversations.
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