#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India's Dominant Habits
Dec 17, 2025
Bengaluru (Karnataka) [India], December 17: Flipkart, India's homegrown e-commerce marketplace, today unveiled #FlipTrends2025, its annual insights report capturing the definitive shifts in the nation's digital economy. With Gen Z dictating a new era of scroll-led discovery, tier 2 cities bypassing basics to lead the demand for premiumisation and convenience moving from an occasional occurrence to an everyday reflex, FlipTrends unpacks the behaviors that hijacked group chats, broke search bars, and turned everyday interactions into a nationwide shopping revolution.
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